Ideally you should look for a model that has what you would like to feature in the photos. For example, if it is a natural beauty shoot you would look for a model with nice skin with a good tone.
The best way to find a suitable model is to have casting sessions in person preferably although you can organise ways around this such as skype.
It's also good to get some raw and untouched images of the model so you can get an idea of what you will be working with. It's best to get different angles and poses from the model to see what works best.
The picture above I found while doing some research and although it's a pretty silly comparison you can still see why the woman on the right was chosen for the ad and not the man on the left!
Ducati dealer MotoCorsa recreated the photoshoot using the men in the shop. It was actually meant to be a joke but they decided to run the ad campaign alongside the regular one. 'Hot Mess' photoshoot was created by Rion Sabean.
Preparation for the shoot
When preparing for the day of the shoot, there are a lot of things to worry about however it;s important to look after the models too! There are a few things you can do:
- Stop stressing! When one person stresses it catches like wild fire and suddenly the whole team are stressed. Keep it calm and you will get better pictures in the end.
- Relax. If you and more importantly your model are relaxed you will more than likely get the images wanted quicker.
- Make sure your model drinks lots of water before and during. The lights can get hot and standing up and posing for a while does actually get tiring.
- Don't show images until they are a finished product. It is your project and if the model sees them before they are finished he/she may become uncomfortable when they see it. This is also to cover your own back in case they get released without your permission.
- Organisation! You can never guarantee that things will go right but the more you have prepared, the better the day will go!
Directing your model
- Be descriptive with how you want them to pose/look
- Demonstrations help a lot
- Keep model moving continuously. Muscles will tense up if still for too long so the more the body moves, the more relaxed it will be.
- Relaxing atmosphere. Music usually helps just to take the awkward silence away when you aren't talking to them.
- Keep communication with your model so you both understand each other.
- Be honest but not rude.
- Fine tune the shots, don't rely on photoshop to correct them.
- Everyone is different so you have to learn to work around it!
What gives mood to a shoot?
- Poses of model
- Lights - low key/high key
- Model - what they look like/wearing
- Backgrounds
- Styling - use of accessories and clothes
- Colour pallet
http://doublemesh.com/men-posing-like-motorcycle-models/
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